Susie Achacoso-Cruz » mang inasal

MANG INASAL OPENS 100th STORE !

susie — Sat, 24 Jan 2009 01:02:29 +0000

From Left to right Tony Luz Ang, Luviminda Ang, George Herbert Ang, Fr. Herbert Quan, Carmen Ang, Hon. Mayor Raymar Rebaldo and Mr. Tony Ang.

The brightest star in the horizon of Philippine SME’s shone with the recent inauguration of MANG INASAL’S 100th store in Kalibo, Aklan – A genuine milestone for a small business that started only 5 years ago.
Now widely known as a quality brand that banners authentic PINOY fare in its menu, MANG INASAL’S distinctive Ilonggo recipes have found a lucrative market among fast-food loving Filipinos. It is specifically patronized for its grilled products that include pork and chicken marinated in a unique blend of spices that render meats soft and juicy as they come out of the grilling charcoals.
MANG INSAL started 5 years ago at the modest Robinson’s carpark in Iloilo City and not too many people predicted the kind of success that it has readily accomplished: the first branch outside Iloilo in 7 months, its 50th branch in Bacolod only last year and early this year, its 100th branch in Kalibo, sterling testimonials to MANG INASAL’S management and the savvy business acumen of its founders, who are exceptionally proud of the many collateral small business that their own growth has spawned: calamansi, charcoal, banana leaves, vegetables and fish suppliers as well as the thousands of people that have found employment in their many stores. Please visit their website www.manginasal.com.

MANG INASAL: DISTINCTLY PINOY FARE

susie — Fri, 16 Jan 2009 00:42:41 +0000

(An excerpt from the Philippine Daily Inquirer article published January 9, 2009 written by Joel V. Nigos)

Inasal is actually the Visayan term for barbecue but Mang Inasal’s version has a taste all its own. Using only the freshest ingredients and a marinade concocted out of local spices and herbs whose recipe is a closely guarded secret, its barbecue has that distinct taste that is well loved in Iloilo. It’s savory without being salty and there’s just a tinge of sweetness that does not drown out the other flavors and that is just right for the Filipino palate. Cooked over coals, the meat is tender and juicy by itself and needs no other sauce to enhance its taste. Bamboo sticks are used for skewers. Served with piping hot rice wrapped in banana leaves, Mang Inasal’s barbecue is a hearty meal that provides diners great value for their money.

Moreover, the ambience in every Mang Inasal outlet encourages kinamot (the Ilonggo word for eating with bare hands). All these evoke a rush of nostalgia for tradition, culture and most of all, home.

But grilled chicken isn’t the only fare that Mang Inasal offers. It also has pork and bangus sisig, grilled pork, bangus, pecho, liver and baticolon, fish and pork sinigang, Pinoy burger, and desserts like halo-halo, mais con hielo and saging melt.

MANG INASAL HITS MILESTONE WITH 100 STORES AND STILL GROWING!

susie — Mon, 12 Jan 2009 01:29:57 +0000

(An excerpt from the Philippine Daily Inquirer article published January 9, 2009 written by Joel V. Nigos)

Fast-food restaurants in the country come by the dozen. There are outlets of multinational fast-food chains which have exported their food items from the country where it originates to the local market. There are also these chains’ copycats which have modified their food offerings to suit the Filipino taste. Others maintain to be truly Pinoy. But none has captured the Filipino palate in so less a time than Mang Inasal.

Who would have ever through that a once backyard industry would make it this far? It was only five years ago, on December 12, 2003, when Mang Inasal opened its very first outlet at Robinson’s Carpark in Iloilo City. Seven months later, on July 4, 2004, its first branch outside Iloilo—in TATC, Roxas City, began its operations. Its first restaurant outside the Visayas, in Davao City, opened on December 8, 2005. Then, it achieved another milestone by opening its 50th Mang Inasal branch in Bacolod North Drive on February 8, 2008. And today, January 9, Mang Inasal will accomplish another high point as it opens its 100th store in Kailbo, Aklan.

But there are no secrets to the success Mang Inasal is currently reaping. Some credit it to the grilled food that it provides. Others attribute it to its truly Pinoy fare and distinctly Ilonggo recipe offering. Some opined it’s the use of local herbs and spices that make its chicken taste good. Others still say it’s the price of its food which is truly very affordable. Whatever it is, Mang Inasal’s growth has really been phenomenal.

It really did not take some time before Mang Inasal, despite stiff competition, made its presence felt in the market. Hordes of diners usually frequent its branches. The opening of new branches has always been anticipated. And with more and more branches sprouting in the country, Mang Inasal has indeed already captured the heart of every Filipino.

MANG INASAL OPENS A STORE AT VICTORY MALL CALOOCAN

susie — Fri, 19 Dec 2008 00:53:33 +0000

MANG INASAL OPENS NEW STORES

susie — Sat, 22 Nov 2008 05:47:52 +0000

MANG INASAL SM BATANGAS CITY

MANG INASAL STA. MARIA BULACAN

MANG INASAL PAVILION MALL, BINAN, LAGUNA

MANG INASAL GEARING TOWARDS 100 STORES BY THE END OF 2008

susie — Thu, 13 Nov 2008 23:54:28 +0000

MANG INASAL, the phenomenal barbeque Quick Service Restaurant (QSR) serving great tasting Chicken barbeque and other Pinoy favorites as of date has 88 branches nationwide and is gearing towards 100 stores by year end. From its humble beginning in Iloilo City last December 12, 2003, the country witnesses Mang Inasal logo gently dots the business districts of strategic cities and municipalities in the Philippines. After its 100 stores by year end, Mang Inasal aims to hit 300 stores by 2012. Indeed, Mang Inasal is slowly capturing the heart of every Pinoy in Bacolod, Iloilo, South Cotabato, Davao, Cagayan de Oro, Zamboanga, Cebu, Negros, Leyte, Antique, Capiz, Boracay, Mindoro, Palawan, Bulacan, Metro Manila, Laguna, Pampanga, Baguio, Batangas, Iligan, and Ozamiz. This is where the resounding remark of, “Kumbinsing” is often heard from countless satisfied unlimited rice diners of Mang Inasal. For more info pls. visit www.manginasal.com.

Philippines’ emerging fast food chain, Mang Inasal, supports MARCOMMASIA 2008 at the World Trade Center

susie — Thu, 28 Aug 2008 22:20:02 +0000

MANG INASAL, one of the country’s emerging fastfood chain supports MARCOMMASIA 2008 slated from September 24 – 26, 2008 at the World Trade Center Manila, Philippines. Their participation is in line with their thrust to further strengthen their brand position in the market which they have already started 2 years ago when directors of Motiv8 Marketing & Consultancy, organizers of Marcommasia 2008 facilitated MANG INASAL’s entry to Metro Manila. To date, MANG INASAL has 75 stores and gearing to 100 stores by yearend of 2008. Shown in photo (2nd from left ) Rose Nuqui, World Trade Center, ( 4th from left ) JP Sy , Marketing & Business Development Manager of MANG INASAL, ( left to right ), Boy Manguera, Susie Achacoso – Cruz, Dinky Villanueva and Ed Arcilla of Motiv8 Marketing & Consultancy. For inquiries regarding exhibitor registration, please contact MAI Management Philippines, the appointed event management company for MARCOMMASIA 2008, at (632) 899-2642, 899-5892, or 896-9272., telefax 898-2198, or email at mai_mgt@compass.com.ph.You may visit www.susieachacosocruz.com